If you
are a long term reader of my blog you may remember my coverage and thoughts on last year’s hugely popular “Lock Your Love” event at Festival Place, my favourite shopping centre! It encouraged the public to get involved with the Valentine’s spirit by attaching
locks to a heart sculpture, dedicated to the most important people in their lives. Following last year’s success, which raised a considerable £1,402 for
The Ark Cancer Charity, the Festival Place team have launched “Share Your Love”,
from the 6th of January until Valentines Day which proves as easy to
pie to get involved with!
Simply
share a photo of you and a loved one, be it a boyfriend, family member, best
friend or even your cat and use the hashtag #FPValentines on Instagram or
Twitter. You’ll then be able to print out the pictures at their own special
printing station outside Marks and Spencer, on the 6th, 7th,
13th and 14th of February, to then pin on the beautiful
Festival Place heart, in exchange for a £1 donation to the Ark Cancer Charity.
Instagram
or Twitter Phobe? Those less connected to social media can still get involved by
emailing their pictures to the Festival Place Marketing team (marketing@festivalplace.co.uk),
or by simply bringing in their own pictures to pin on the heart. What I love
about these campaigns is the creativity yet true simplicity found in the act of
proudly showing how much you love someone.
It also
fuses the highly developed social networking generation with the generations which are less inclined to use social media, tied together by the idea of having a photo right in front of
you, rather than a screen. Again it means that anyone, of any age can get involved
with this touching campaign, and has an opportunity to show someone how much
they care through the smallest of gestures.
What’s
more, Festival Place has some great prizes up for grabs for anyone who shares
their loved-up photos using the #FPValentines hashtag, including:
- Vue Cinema tickets
for two
- Hotel Chocolat box of chocolates
- Pandora bracelet
- Men’s Clarins Gift Set
- Festival Place £100 Gift Card
- Build-a-Bear Workshop Valentine’s bear
- Ann Summers Gift Card worth £30
So what
better reason not to get stuck in? One small little gesture could do a world of
good. For more information, visit the Festival Place website for competition
terms and conditions. Winners of the competition will be contacted on the 16th
February!
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